The future of business events will be shaped by innovation, collaboration, and global vision.
As the MICE and DMC industry continues to evolve, event professionals are reimagining how business events create value for destinations, organizations, and international communities.
At Event Summit Türkiye 2026, we are delighted to welcome Björn Wigforss, Chief Operating Officer of Creative Pro Group, Finland, as a speaker in our international panel:
The Future of Business Events
How Is the MICE & DMC Industry Preparing for the New Era?
Business events are no longer defined solely by logistics—they are becoming strategic platforms for innovation, knowledge sharing, sustainable growth, and international collaboration.
During this session, leading industry experts will discuss how the global business events ecosystem is adapting to changing market expectations, technological advancements, and the increasing demand for meaningful experiences.
This session will explore:
🔹 The future of MICE and DMC businesses in a rapidly changing world
🔹 Innovation and digital transformation in business events
🔹 Creating greater value through collaboration and strategic partnerships
🔹 The role of technology and AI in shaping the attendee experience
🔹 Sustainability and long-term growth in the meetings industry
🔹 Emerging trends influencing the future of international business events
With extensive experience in the Nordic events industry, Björn Wigforss will share valuable insights into how innovation, operational excellence, and international collaboration are helping shape the next generation of business events.
Join MICE professionals, destination representatives, DMC executives, agencies, corporate buyers, and event leaders as we explore how business events continue to connect industries, inspire innovation, and create new opportunities across the world.
Because the future of business events belongs to those who turn connections into lasting partnerships.
📅 20 November 2026
📍 Event Summit Türkiye | Istanbul
🌐 www.eventsummit.tr
