Great experiences don’t happen by chance. They begin with bold ideas.
In today’s event industry, success is no longer defined by flawless execution alone. It is driven by creativity, strategic thinking, and meaningful experiences that leave a lasting impact.
At Event Summit Türkiye 2026, we are delighted to welcome Ceyda Dural, Director of MICE & Special Events at Inventum Global, as a panel speaker in “From Idea to Impact – Turning an Idea into an Unforgettable Experience.”
This session will bring together industry leaders to discuss how creative thinking transforms ideas into memorable experiences, how brands generate value through events, and how corporate events continue to evolve in the experience economy.
The discussion will cover:
🔹 Turning ideas into unforgettable experiences
🔹 The rise of experience-driven marketing
🔹 The strategic role of creativity in corporate events
🔹 Experience design as a driver of brand value
🔹 The impact of AI and emerging technologies on creative processes
🔹 Future trends shaping the next generation of events
Drawing on her extensive experience in the MICE industry, Ceyda Dural will share valuable insights into how creativity, innovation, and strategic event design are shaping the future of business events.
📅 19 November 2026
📍 Event Summit Türkiye | Istanbul
Because every unforgettable experience starts with a great idea.
#EventSummitTürkiye #FromIdeaToImpact #CeydaDural #InventumGlobal #MICE #ExperienceMarketing #BrandExperience #CorporateEvents #Creativity #EventIndustry #BusinessEvents #Innovation #FutureOfEvents
