Events: The New Revenue Engine for Hotels
The role of hotels is changing.
Today’s leading hotels are no longer competing solely on accommodation. They are becoming destinations for meetings, conferences, corporate gatherings, brand experiences, and large-scale events.
At Event Summit Türkiye, we are honored to welcome Dr. Hakan Arslan, Chair of Marriott Business Council Türkiye and General Manager of JW Marriott Hotel Ankara, for an insightful discussion on:
Meeting & Event Hotels
Events: The New Revenue Engine for Hotels
This session will explore:
🔹 How events are reshaping hotel revenue strategies
🔹 The growing importance of MICE and corporate events
🔹 Creating competitive advantages through event infrastructure
🔹 Guest experience and event-driven hospitality models
🔹 The future of meeting and convention hotels
🔹 The
As the hospitality and events industries become increasingly interconnected, understanding how to leverage meetings and events as a strategic growth driver has never been more important.
Join hotel executives, venue operators, event professionals, destination leaders, corporate buyers, and industry stakeholders as we explore the future of hospitality and business events.
📅 20 November 2026
📍42 Venue, Maslak | İstanbul
🌐 www.eventsummit.tr
