The future of hospitality is being shaped by business events.
Hotels are no longer competing only for overnight stays. Meetings, conferences, exhibitions, and corporate events have become powerful drivers of revenue, destination branding, and long-term business growth.
At Event Summit Türkiye 2026, we are delighted to welcome Nathan Sharma, Director and Head of International CVBs – APAC & EMEA at Cvent, as a speaker in our international panel:
Beyond Hospitality
How Events Are Becoming the Hospitality Industry’s New Revenue Engine
As the global meetings industry continues to evolve, hotels, convention bureaus, and destinations are rethinking how they attract events, build partnerships, and create exceptional guest experiences.
This session will explore:
🔹 Why events have become a strategic revenue engine for hotels
🔹 The future of MICE, hospitality, and destination marketing
🔹 Technology and data transforming venue sales
🔹 Stronger collaboration between hotels, CVBs, and event organizers
🔹 Global trends shaping the future of hospitality
Drawing on his international experience across APAC and EMEA, Nathan Sharma will share valuable insights into how destinations and hospitality leaders can unlock new opportunities through the growing business events economy.
Because tomorrow’s most successful hotels won’t just welcome guests they’ll create destinations for experiences.
📅 20 November 2026
📍 Event Summit Türkiye | 42 Venue, Maslak | Istanbul
🌐 www.eventsummit.tr
