The future of events will be defined by the expectations of brands.
Today, successful events are no longer measured only by attendance—they are evaluated by the value they create for brands, the experiences they deliver, and the business results they generate.
At Event Summit Türkiye 2026, we are delighted to welcome Pelin Karadağ, Marketing Manager at Laimonfresh Türkiye, as a speaker in our featured panel:
What Are Corporate Brands Thinking?
The Future of Events Through the Eyes of Brands
As consumer expectations evolve, marketing leaders are seeking more than visibility. They are investing in authentic experiences, measurable engagement, and strategic partnerships that strengthen brand loyalty and create meaningful connections.
This session will explore:
🔹 What brands expect from today’s events and sponsorships
🔹 How experiential marketing influences purchasing decisions
🔹 Measuring success beyond visibility and attendance
🔹 Building long-term brand value through meaningful experiences
🔹 The growing importance of creativity, data, and audience engagement
🔹 Future trends shaping corporate event strategies
Representing one of Türkiye’s dynamic consumer brands, Pelin Karadağ will share valuable insights into how marketing teams evaluate event investments, develop partnership strategies, and use live experiences to build stronger relationships with consumers.
Join brand leaders, marketers, agencies, event professionals, and corporate decision-makers as we explore how the expectations of brands are reshaping the future of the events industry.
Because the most successful events are not just remembered by participants—they become an essential part of a brand’s story.
📅 19 November 2026
📍 Event Summit Türkiye | Istanbul
🌐 www.eventsummit.tr
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