Experience Economy
Why Are Brands Investing More in Experiences?
In this special session, we will explore the experience-driven transformation of the tourism and hospitality industry, changing guest expectations, and why brands are increasingly investing in experiences.
The session will explore:
🔹 How experiences are becoming the new competitive advantage in tourism
🔹 The changing expectations of modern travelers
🔹 The transformation of hospitality from service to experience
🔹 How destinations can create stronger emotional connections with visitors
🔹 The role of storytelling, authenticity, and personalization
🔹 The future of the Experience Economy
All of these topics will be discussed from an international perspective, bringing together valuable insights from the global tourism and hospitality industry.
Sirma Ivanova will share her experience and perspectives on tourism strategy and modern hospitality, offering valuable insights into the transformation shaping the future of the industry.
Because the future of tourism is not only about where people go, but also what they feel, experience, and remember.
📅 19 November 2026
📍 Event Summit Türkiye | Istanbul
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