Beyond Hospitality: Events Are Becoming a New Revenue Engine
The hospitality industry is entering a new era one where hotels and destinations are no longer defined only by accommodation and traditional services.
Today, events are becoming a powerful source of revenue, brand differentiation, guest engagement, and destination value.
At Event Summit Türkiye 2026, we are delighted to welcome Tolga Kilit, Board Member of Kilit Group, Crystal Hotels & Nirvana Hotels, as a speaker in our featured session:
Beyond Hospitality
How Events Are Becoming the Hospitality Industry’s New Revenue Engine
As guest expectations continue to evolve, hospitality brands are discovering new opportunities by transforming their venues into experience-driven platforms where accommodation, gastronomy, entertainment, meetings, corporate events, festivals, and brand experiences come together.
This session will explore:
🔹 Why events are becoming a strategic revenue channel for hotels
🔹 How hospitality brands can diversify their revenue through experiences
🔹 The growing connection between hotels, venues, and the event industry
🔹 Creating memorable experiences that increase guest engagement and loyalty
🔹 The role of events in destination competitiveness
🔹 New business opportunities emerging at the intersection of hospitality and experiences
With his experience across the hospitality and tourism ecosystem, Tolga Kilit will share valuable perspectives on how hotel groups can move beyond traditional hospitality and position events as a strategic pillar of future growth.
Join hotel executives, event professionals, agencies, MICE leaders, venue operators, destination representatives, and hospitality decision-makers as we explore how the industry can create new value through experiences.
Because the future of hospitality isn’t only about where people stay it’s about what they experience.
📅 20 November 2026
📍 Event Summit Türkiye | Istanbul
🌐 www.eventsummit.tr
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