The Future of Business Events Starts Here
The business events industry is entering a new era shaped by global connectivity, evolving client expectations, technology, and experience-driven strategies.
At Event Summit Türkiye, we are proud to welcome Gürkan Akün, Head of the TÜRSAB MICE Tourism Committee and Chairman of the Board of Xp Tourism, to discuss how the MICE and DMC sectors are preparing for the future.
During this session, we will explore:
🔹 The evolution of MICE and destination management services
🔹 New business opportunities in international markets
🔹 Changing expectations of corporate buyers
🔹 Technology and digital transformation in business events
🔹 Türkiye’s role in the global meetings and events ecosystem
🔹 Strategies for sustainable growth and competitiveness
Join industry leaders, event professionals, destination experts, hotels, venues, agencies, and corporate decision-makers as we shape the future of business events together.
📅 20 November 2026
📍 Event Summit Turkey – 42 Venue, Maslak | Istanbul
🌐 www.eventsummit.tr
